| 45
Booming Good Ideas from Boomerang To
Promote Your Business |
|
|
1
|
Provide
free samples of your products and services. |
| 2 |
Advertise
in the classified advertising section of your local
newspaper. |
| 3 |
Advertise
in the Yellow Pages. |
| 4 |
Advertise
on the Buses. |
| 5 |
Approach
your prospective customers over the phone. |
| 6 |
Approach
your prospective customers in person. |
| 7 |
Approach
your prospective customers through the post.
|
| 8 |
Be
a guest speaker at seminars and present your area
of expertise. |
| 9 |
Be
a guest speaker on radio talk shows. |
| 10 |
Build
and maintain a customer mailing and contact list
on database software. |
| 11 |
Get
a brochure designed that best explains the benefits
of your services. |
| 12 |
Get
a mail-shot campaign going. |
| 13 |
Get
a point of purchase display for your product. |
| 14 |
Get
a telemarketing campaign going. |
| 15 |
Get
an image building logo designed for your company.
|
| 16 |
Design
and distribute a quarterly newsletter or an industry
update announcement. |
| 17 |
Get
designed and distribute company calendars, mugs,
pens, note pads, or other advertising specialties
displaying your company name and logo. |
| 18 |
Get
designed and distribute a free "how to do it" hand-out
related to your industry (e.g. Tips for conserving
energy in your home). |
| 19 |
Get
designed buttons, decals and bumper stickers or
balloons with your company name, logo or slogan.
|
| 20 |
Design
T-shirts displaying your company name and logo. |
| 21 |
Explore
cross promotion with a non-competing company selling
to your target market. |
| 22
|
Explore
ways to share your advertising costs using cooperative
advertising. |
| 23 |
Follow
up customer purchases with a thank you letter. |
| 24 |
Follow
up customer purchases with Christmas or birthday
cards. |
| 25 |
Have
your company profiled in a magazine or newspaper
that is read by prospective customers. |
| 26 |
Commission
a great marketing company. |
| 27 |
Hold
a promotional contest. |
| 28 |
Include
promotional material with your invoices. |
| 29 |
Look
for prospective customers at trade shows related
to your industry. |
| 30 |
Look
for prospective customers in associations related
to your industry. |
| 31 |
Look
for prospective customers at seminars related to
your industry. |
| 32 |
Look
for prospective customers in magazines and newspapers
related to your industry. |
| 33 |
Package
your brochure, price lists and letter in a folder
for your customers. |
| 34 |
Place
a pavement sign outside your shop or office. |
| 35 |
Attach
flyers on bulletin boards and car windscreens. |
| 36 |
Place
promotional notes on your envelopes, mailing labels.
|
| 37 |
Place
signs or paint logos on your company vehicle(s).
|
| 38 |
Prepare
a corporate CD Rom package. |
| 39 |
Prepare
a list of product features and benefits to help
you plan your advertising and promotional campaigns.
|
| 40 |
Prepare
proposals offering solutions to your customers'
needs Provide free samples of your product or service.
|
| 41 |
Provide
public and client tours of your operation.
|
| 42 |
Sponsor
charity events. |
| 43 |
Explore
the costs of advertising in newspapers, magazines,
on radio, television, billboards, bus shelters and
benches. |
| 44 |
Build
your image with Boomerang for well-designed letterhead
and business cards. |
| 45 |
Hold
a seminar on your service, product or industry.
©copyright
Boomerang-Group Ltd 2002. All rights reserved. |
